Farmers Weekly is a well known and trusted magazine aimed at the British farming industry. The FW Group has in recent year’s diversified in it’s product offering, but it’s brand identity did not convey this. It also wanted to introduce a new product into the portfolio for 2012 – ‘Power Farming’ a website that specialises in coverage of new and used agricultural machinery.
We developed a strong modern brand identity, unifying the visual brand elements, through consistent use of typography, colours and shapes, creating a impactful brand portfolio. The brand identity system allows for differentiation between product offerings through the use of a crisp secondary colour palette that complements the primary brand colours. We have produced comprehensive brand guidelines which have enabled the FW Group to effectively manage the newly branded marketing collateral and publications.