Thank you and good night!

As creators of the RBI Living Well graphic identity, we’ve also been involved in creating some of the promotional materials that support the various campaigns and initiatives, namely posters and roller banner graphics.

Our latest campaign graphics are for the RBI Living Well ‘Great Sleep Month’ (no yawning please!) which kicks off in March.

It was quite interesting selecting the images for these materials. We wanted the posters to appeal to both male and female members of staff, one of the team suggested we show a male and female in bed together asleep… Umm, we didn’t have to think too long or hard about that suggestion as we all immediately concluded that the content of an image like that might just be sending out the wrong message!…