CMW Motorcycles: strong visual identity built around an established name

Project Overview

CMW is one on the largest and most established motorcycle dealerships in the South East of England. They are a principal dealer for Aprilia, Moto Guzzi, Vespa, Piaggio and Royal Enfield and have been serving Chichester and the South coast for over 70 years.

The new owners at CMW were desperate to give their ageing brand and existing website a face-lift and give their whole customer facing proposition a new, modern appearance.