GuyLeonard: modernising a successful business


Project Overview

Guy Leonard & Co are a very successful, well known and established Estate Agents. Having recognised that their identity was looking dated and not visually aligned with their more dynamic business persona and working practices, we were commissioned to give the company’s image a facelift.

Our recommendation was to abbreviate the name down to GL&Co thus creating a much stronger and highly recognisable graphic especially across high street signage and the all important ‘for sale’ and ’sold’ boards. Having created the new visual identity we then developed it further to include the branded identification of GL’s core services; Land & New Homes, Lettings and Commercial.

The new visual identity has been applied across all marketing collateral from stationery and signage to flyers, advertising and on/offline promotions.