When the newly formed West Sussex based Estate Agents ‘Kenton Budd’ were looking for a creative agency, they turned to WECRE8. Having discussed in detail the brand positioning, target market sector and USP’s of the business, we came to the conclusion that Kenton Budd Estate Agents, headed-up by Kenton and Tracey Budd, were aiming to be a very different; a unique style agency, offering a distinctly personal service, in a modern ’boutique style’ environment.
Our visual solution was to base the new brand marque on Kenton’s signature. The ethos behind this being that a signature is personal and signifies that you have put your name to something you are committed to, just like the bespoke service Kenton Budd Estate Agents offer.
The new visual identity has been implemented across; signage, stationery, for sale / sold boards, advertising and the new website.