The initial brief was to design and develop an instructional animation/video for a new clinical trial in North America. The piece needed to provide very important information about a new birth control product and how key the participants were to the success of the programme. The animation/video needed to contain a set of facts and step by step instructions on the use of the patch and the accompanying tools for recording cycles. The final sequence involved careful and detailed storyboarding, voiceover, animation and live video sequencing.
The resulting animation/video supported what was a very successful clinical trial. The results created a further brief which was to take the trial into South America. This meant redeveloping the sequence with ‘spanish’ translation and voiceover.