R&W: a brand system built to last


Project Overview

R&W Civil Engineering is an independent civil engineering contractor and plant hire business based in the South of England. It has been operating for over 25 years and offers a wide range of civil engineering and highway construction related services.

The previous R&W visual identity was a fairly generic signwriter’s graphic solution with one major flaw – it didn’t communicate the company’s core business activities. The new identity is based on a simple graphic device of a highway disappearing over the horizon. Four new identity colours were introduced to represent the various highway lanes and the different construction layers and aggregates used – from water and drainage management systems to re-planting and landscaping.

The new corporate identity has not only given R&W’s core business a stronger, more modern persona in the marketplace but it has also transformed the internal perception of the company and its aspirations. The reaction has been tangible with employees and the management team alike all sharing a sense of renewed purpose.