TATA: a wellbeing brand for consultancy services

Project Overview

TATA Consulting Services, part of the TATA group, approached WECRE8 to design and develop their employee wellbeing programmes’ visual identity and supporting graphic ‘toolbox’. Working closely with the internal team and specialist wellbeing consultants we agreed that a strong ’holistic’ approach would work well.

Based on this a clean circular graphic has been created for the framework that clearly presents and combines all the previously disparate ‘wellbeing’ activities that are being undertaken across the organisation. This combined with the colourful illustrative people silhouettes has brought together the full range of employee related programmes and given them simpler feel and focus within a single overview graphic.

The aim of the framework graphic is to increase awareness of the TCS wellbeing initiatives currently available, and to allow employees to find out more about each through links to specific web pages and document downloads.