5th June 2017

RBI brand diversity…

WECRE8 has just completed a new sub-branding exercise for Reed Business Information covering their internally focussed Diversity & Inclusion Forum initiatives. A portfolio of 12 logos has been created to give a clean, consistent look and feel, whilst still retaining a strong visual link back to the core RBI identity. Each initiative has its own colourway taken from the RBI secondary colour palette guidelines. The logos all have a distinctive ‘roundel’ aligned with the typographic name styles. The roundel contains individual icons designed to be relevant to the specific forums from ‘LGBT’ to ‘Working Mothers’ and ‘Religion’. The icons float over a background pattern made up of a series of interlinking hands which represent RBI’s diverse and inclusive approach, caring social ethics and working environment.