We have just completed a suite of website icons and PDF Brochures for Aspire Courses an online higher education and distance learning business. We have created a robust collection of colourful graphic icons that help to define the course segmentation. The icons are visually linked back to the master Aspire Courses brand logo through the use of the distinctive background colours. Those colours in turn have been applied across the courses promotional literature. Strong horizontal bands, combined with clean modern photography on the front covers give the brochures plenty of ‘browse appeal’, which in turn will help to drive course enrolment and uptake. The course offering is set to grow and diversify, we are already working on the next three course icons for; Business Studies, Travel & Tourism and Public Services.