ICIS is the world’s largest petrochemical market information provider and has fast-growing energy and fertilizer divisions. The ICIS global team covers over 180 commodities across markets in Europe, Africa, the Middle East, Asia-Pacific and the Americas.
WECRE8 has been instrumental in developing the global ICIS brand identity, defining how to communicate effectively the complexities of an ever increasing information product portfolio through a diverse range of delivery mechanisms. The new ICIS global brand identity has been developed to allow for each of the the 3 product ‘channels’ to be badged together promoting a full overview of the businesses activities, or for the brand badging to focus on each of the channels individually, depending on the target sector or specific commodity interests within a region. The brand identity has also been developed to work in dual language specifically for the Chinese market.