13th June 2016

It’s all in the name…

Having worked on lots of brand naming projects, it’s interesting to see how the ‘pro-leave’ and ‘pro-stay’ camps have evolved the names they are using to try and be as short, snappy, descriptive and memorable as possible.

Based on these criteria our view is that the BREXIT camp are winning in the naming stakes!

We think the others should have gone with ‘BRIN’, much shorter and to the point. We could all then debate BREXIT & BRIN, much easier to roll off the tongue!! You can have that one on us Mr Priminister…